A trusted hallmark for British veteran-owned businesses.

The shield mark signifies verification and belonging. It anchors every surface — from the directory listing to membership collateral. Never recolour, rotate or crop the shield. When a single-colour lockup is required, use the supplied monochrome variants.

Primary — colourlight bg

Primary — cream#FFF8F0

Reverse — whiteon navy

Monochrome — blackmono

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Usage rules

• ✓ Clear space equal to the height of the shield (shown dashed).
• ✓ Minimum height 40 px digital / 20 mm print.
• ✗ Never rotate, stretch or alter proportions.
• ✗ Never place the colour mark on photography without a plate.
• ✗ Never recolour the gold ring or red banner.

Navy carries the weight of service and authority; red signals action and heritage; gold marks verification — the small luminous moment that signals trust. Use them in a 60 / 30 / 10 ratio unless a specific surface calls for otherwise.

Supporting palette

Service branches

A serif-and-sans pairing: Playfair Display for editorial gravitas, Libre Franklin for clarity in UI and long-form reading. Headings stay at regular weight and use tight tracking to feel composed rather than declamatory.

The system rests on an 8-point grid with a 12-column responsive container capped at 1280 px. Border-radius uses 4 / 6 / 8 / 12 / 16 — keep corners soft but never round enough to feel consumer-tech.

Core patterns used across the directory, dashboards and marketing pages. Components are built with shadcn/ui primitives in the product codebase — the tokens here mirror those CSS variables 1:1.

We sound like a trusted colleague, not a recruiter. Plain English, active voice, and specific over general. We celebrate capability — never pity, never pomp.